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Frank Lujan

Insights · Process

Write it down once

The biggest lie in small business is that you will remember how you did it next time. The fix costs nothing and takes twenty minutes.

The biggest lie in small business is that you'll just remember how to do it next time. You won't. And neither will the person you hire.

Every week you solve problems that you have already solved before. How you quote a job. How you onboard a client. How you order materials, schedule a crew, close out a punch list. Each time it lives in your head, you pay for it again: in time, in mistakes, and in the fact that nobody else can do it for you.

The fix is embarrassingly simple

Every time you solve a problem, write the steps down once. That's a standard operating procedure. It isn't corporate. It's the difference between a business that depends on you and one that runs without you.

It doesn't need software, a template, or a committee. A plain document with a clear title and numbered steps beats the perfect system you never set up.

At Crafted Kitchens, the rule is: fix it once, write it down, move on. When something breaks twice, that's not bad luck, that's a missing document.

Where to start

Pick the one task you find yourself explaining to someone over and over. Not the hardest one, the most repeated one.

  1. Open a blank doc and give it a boring, obvious name.
  2. Write the steps the way you would say them out loud.
  3. Next time the task comes up, hand the doc over instead of explaining.
  4. When the doc turns out to be wrong or incomplete, fix the doc, not just the task.

That's your first SOP. The second one is easier. By the tenth, you have an operations manual you never sat down to write.

A business you can write down is a business you can hand off.

Working through this in your own business? Start a conversation.