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Frank Lujan

Insights

Lessons from the work.

Practical, honest insights from running a remodeling company and building software, organized around the three things owners ask about most. Written when there is something worth writing, not on a content calendar.

Building better businesses

Pricing

Price for the business you want

Cheap quotes feel like winning until you are busy, broke, and resentful. Your real number has to include everything that goes wrong.

Running better projects

Process

Write it down once

The biggest lie in small business is that you will remember how you did it next time. The fix costs nothing and takes twenty minutes.

Creating useful software

The software lessons currently live in the work itself: Command PRO and MatFlow on the work page. Written insights land here as they are finished.